Understanding social media algorithms feels like trying to solve a mystery with constantly moving clues. One week you’re getting likes and shares, the next it’s like you’ve been shadow-banned into oblivion.
But here’s what’s true: the algorithm doesn’t hate you—it just doesn’t know you yet. Most platforms prioritize content that keeps users engaged. That means likes, comments, shares, saves, and the amount of time people spend interacting with your post.
The trick is to create content that encourages interaction. Use hooks in your captions, ask questions, post carousels, and craft content that feels like it was made for your audience—not just the algorithm. According to Hootsuite, engagement-based content consistently performs better because the platform sees it as high-value. Later also breaks down how to maximize your reach by using features like Reels, Stories, and trending sounds strategically.
Here’s the thing: if you’re only posting when you “have time,” or ghosting your feed after one low-performing post, you’re not giving the algorithm a chance to learn who you are. Algorithms reward consistency because it signals reliability, relevance, and trust.
Instead of trying to “beat” the algorithm, focus on understanding how it works and creating content that serves your people. Test different formats, reuse content in new ways, and keep showing up—even when it feels like no one’s watching (yet).
Understanding social media algorithms isn’t about gaming the system—it’s about playing smarter. And the smartest move? Stay consistent and make content that connects.