To tell if your marketing is working, track metrics that map to money: conversions, qualified leads, booked calls, purchases. Harvard Business Review’s overview of marketing ROI is a helpful refresher on linking spend to outcomes.
Set up conversion tracking so wins don’t go missing. In GA4/Google Ads, import key events (purchases, form submits) so you can see which channels actually drive results—Google’s support walkthrough shows the setup steps. Now you can tell if your marketing is working by comparing channel costs to the value of the conversions they generate.
Choose one primary KPI per campaign (e.g., cost-per-lead under $40) and review weekly. Trim what underperforms; double down on winners. Watch leading indicators (reach, clicks) but make decisions on lagging indicators (leads, sales, LTV).
Pro tip: add clear CTAs everywhere and tag links with UTMs so attribution isn’t guesswork. If your website isn’t converting, fix that lever first; your Click Starter page is a good next step if you need a high-trust, simple site that moves people to action.
Data > drama. Measure what matters and iterate.
