Grow Social Media Following
When I Heard This is a weekly podcast hosted by Nate Robinsoff and Pastor Joseph Tillman, where honest conversations meet everyday questions about life, faith, culture, and everything in between. Since launching in August 2022, the podcast has created a space for real talk—tackling meaningful topics with curiosity, humor, and a whole lot of insight.
When they first launched, Nate and Pastor Joseph had a powerful message but needed help turning that message into momentum online. That’s where I stepped in. They brought the episodes—I brought the strategy. From developing a consistent social media presence to creating shareable content that reflects their voice, I’ve helped grow their digital reach and build a following that sticks around for the conversation.
The challenge? Turning powerful conversations into consistent, engaging content. With limited time and no clear social strategy in place, the podcast needed help transforming episodes into posts that could grow their audience and keep listeners coming back week after week.
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Going into it, my goal was to create a strategy that felt true to their voice—real, honest, and never forced. I focused on repurposing key moments from each episode into scroll-stopping content, crafting captions that encouraged engagement, and building consistency across platforms to grow their audience without overwhelming the hosts.
To help When I Heard This podcast grow its presence online, I needed a solution that was as intentional as the conversations they were having. The goal wasn’t just to post consistently—it was to create content that connected, built momentum, and reflected the heart of the show. Here’s how I made that happen in three key steps:
I created a simple, repeatable content plan that aligned with their weekly episode schedule—making sure each post had a purpose and a clear message that tied back to the podcast.
From key quotes to standout moments, I turned each episode into bite-sized visuals, reels, and graphics designed to stop the scroll and spark conversation.
I crafted captions that felt like them—real, relatable, and thought-provoking—while keeping everything cohesive across platforms to build recognition and trust.
